What You Need To Know About Clubhouse
A new voice chat social media software called Clubhouse is making headlines in the tech community. You may have learned about Clubhouse by now. You’re unlikely to have entered Clubhouse.
That’s because the modern social media site has, in part, based its credibility on exclusivity. You’ve got to secure an invite to get in, but that may change soon. Here’s what you need to know about Clubhouse in case you find yourself using it soon.
In recent months, the exclusive latest audio-based software has taken over social media as the hottest new forum for networking and engagement with peers. The first of its kind has already attracted thousands of users, including several popular names, despite the fact that it is only in its beta stage.
Clubhouse was first released back in March at the height of the pandemic. It operates on a prompt-only basis at the moment, meaning that only people who have been invited by a pre-existing customer can use the app. However, this is likely to change shortly with the owners now focusing on a bigger introduction for the general public. Before that happens, here’s everything you need to know about the network, how to participate and how it operates, what to expect when you’re in.
Why is Clubhouse so Special?
What makes the platform interesting is what has been removed. There are no direct messages and no written statements. It’s just audio. Your voice is an instrument of yours. If you use it to have value, you will go a long way with this tool.
As you enter a room, you hear conversations going on. If you lift your hand, you might be invited to join the conversation on stage. You may be a moderator while you add to the dialogue. This will encourage you to call others up on the stage.
- It provides the opportunity to communicate and engage with experts beyond your field or niche.
- Typical social media algorithms that help users build echo bubbles on other sites are replaced by random rooms packed with real-time conversations on a range of topics.
- The emphasis is on high-value discussions rather than on content generated.
- Clubhouse members are now highly loyal and defensive, so much so that they have been very clear about who to invite them to enter the app.
How to Join Clubhouse
Clubhouse is currently in a private testing process and is only open to iPhone owners, which is what drives its exclusive existence.
As of now, there are only two ways you can get to the site, and both of them need close relationships with people already on the app:
By personal invitation: when anyone enters Clubhouse, they immediately receive an invitation that they can give to someone via their phone number. This means that representatives can send invites to those they have a close friendship with, like a true friend, rather than just acquaintance. Once anyone is at Clubhouse for a while and spends time moderating and speaking rooms, all of which I discuss later in this post, they will receive more invitations to submit.
Special side-door: If you want to visit the Clubhouse website, you can grab the app from the App Store so that you can reserve your username. Depending about how many of your friends are currently using Clubhouse, they will get a message to let them know that you have reserved your username and downloaded the app. If this happens, they have an opportunity to wave you around even though they don’t have a formal invitation to give (and they don’t use one of their invites if they haven’t already used it).
Clubhouse For Business Growth and Opportunities
Bilal Zuberi, a partner at Lux Capital, said Clubhouse is the only social audio app that has caught his attention.
“Almost all social media needs us to look at the screen,” said Zuberi, who has offices in New York City and Menlo Park, California. “It is the first one I don’t see on the phone. I’m interested in social media, but I’m sitting by the pool with my kids, and as long as I’m muted and not talking, it’s perfect.”
At Clubhouse, though, users will always hold in-depth, engaging discussions for hours—sometimes more than a full day. Although, rather than actively pitching their goods or services, most people willingly and transparently share their information to help others accomplish their goals.
This ecosystem is like a turbocharged market opportunity incubator that helps anyone from just getting started, all the way to world-famous multi-millionaires like Cardone, Kevin Harrington and Tyrese Gibson.
Cardone first began to appear in different rooms where real estate and business were discussed and saw that it helped him to easily and efficiently scale up his efforts to communicate with more investors in real estate. One of these investors was Matt Andrews, who also runs the Real Estate Influencer Mastermind Group and hosts the Real Estate Influencer podcast. The two of them quickly hit it off.
Clubhouse may have dramatically undermined the social media environment, particularly in the light of recent censorship battles and investigations by the Department of Justice surrounding Facebook, Twitter and others. Every couple of years, there seems to be a big shakeup that totally shifts the balance of power, and I think we’re about to see another one.
Should You Use Clubhouse?
Right now, Clubhouse is a virtual land grab, and early adopters have the potential to amass a wide audience—if they can get on the app. Wise traders, businessmen, entertainers and musicians can get interested in this gold rush as soon as possible and start working hard to create an audience, since it will be exponentially more complicated in three to six months.