Steering the Conversation with Social Event Marketing

Exciting events and enticing promotions from a beloved brand naturally tend to generate buzz. Fans take to the social media waves to spread the news they’re excited about. People will share a great discount on Facebook, tweet about an upcoming … Continue reading →

What Parody Social Media Accounts Can Teach Your Brand about Marketing

If imitation is the sincerest form of flattery, then stereotypical Pinterest, Instagram, and Tumblr users must be blushing.  There has been a recent surge of parody social media accounts dedicated to mocking how the different platforms are traditionally used. Specifically, … Continue reading →

5 Tips for Better Community Management

These days, it seems almost everyone you meet has experience managing a personal social media account. In fact, it’s not unlikely that you’re reading this article in one window and have your Facebook and Twitter accounts open in another. Don’t … Continue reading →

Pinning is Winning

A few months ago we wrote about how Pinterest has exploded on the social media scene, especially among the 18-34 female demographic. While the network has been around since 2010, it’s shown a sizable leap in popularity over the last … Continue reading →

The Good, The Bad, and The Ugly: A Roundup of Recent Social Campaigns

As a brand manager, it’s a smart practice to keep one eye focused on what other brands are doing in social media, as a way of gauging how your own social media efforts will be received. We took a look … Continue reading →

The SociaLogic of Creating an Internal Social Media Policy

Gone are the days when all companies had to worry about was their word of mouth reputation, thanks largely to the rise of social media. Now, not only do companies have to worry about what their consumers are saying in … Continue reading →